The creative industries are driven by individual creativity, ideas, skill and talent. They have the potential to grow and contribute to innovative economies and communities. The creative industries contribute to the liveability and economic development of the Northern Territory. They can be a source of innovation that other sectors draw upon, and earn income from selling diverse products, services and intellectual property through entertainment, visual and performing arts, cultural collections, fashion, food culture, publishing, advertising, design, architecture, media, information technology and creative software applications.
The Northern Territory is well recognised nationally and internationally for its landscapes and settings and its Aboriginal communities, culture and art. There are significant opportunities to use these features to further develop the Territory’s creative industries sector and maintain a competitive advantage in business and tourism.
Our landscapes are often a canvas for artists - a source of stories and an inspiration for creative endeavour. Aboriginal history, customs, knowledge and connections to land create Aboriginal experiences, products and knowledge that many other sectors such as tourism, health and natural resource management draw upon.
The collective contribution of the creative industries sector may be under-appreciated by many Territorians because the industry is a diverse group of often small suppliers. There is a clear opportunity to strengthen the collaboration within the industry so that there are opportunities to discuss how resources could be used more effectively, how to innovate, how to sequence events and how to better integrate with the tourism sector. The Territory’s creative industries sector can be a strong drawcard to attract visitors and diversify and increase income for industry participants as well as drive truly innovative ideas and knowledge-led solutions to economic and social development.
|High level action||Measure||Lead / partners||Lever|
|Establish frameworks to measure the value and impact of creative industries to inform policy and strategy development||Frameworks to assess economic, social and cultural impacts developed and implemented||NT Govt (NTG) |
|Develop iconic arts trails in the Northern Territory incorporating galleries and museums with a focus on Aboriginal art and culture||Increased tourist numbers||NTG |
|Work with stakeholders to develop a Creative Industries Strategy to focus on capacity building, partnerships and growth opportunities||Creative Industries Strategy developed||NTG |
|Establish a Creative Industries Business Council||Creative Industries Business Council established||Industry|
|Work with Aboriginal organisations to expand the range of Aboriginal cultural products||Increase the number of Aboriginal cultural products listed on the Australian Tourism Data Warehouse||NTG |
|Improve skills and knowledge of creative industry board members||Associations Act requirements met |
Improved industry capability, sustainability and growth